Effective communication plays a vital role in sustaining a strong and connected Soroptimist community. In today’s digital environment, members increasingly rely on online platforms and mobile applications to stay informed, collaborate, and maintain relationships across our thirteen countries and regions.

Across SISEAP, communication patterns are evolving. Anecdotally, we observe that email responses are often limited, attendance at webinars varies, and readership of the SISEAP Bulletin may not be as widespread as we would hope. This suggests not a lack of interest, but a possible mismatch between how we communicate and how members prefer to receive information.

We must also acknowledge the diverse realities within our region. Internet connectivity can be inconsistent in some areas, laptop ownership varies significantly between urban and rural communities, and many members rely primarily on mobile phones for both personal and professional communication. In addition, for many members, English is a second language. These factors influence how easily and effectively information is accessed and understood.

Across South East Asia Pacific, widely used communication platforms include WhatsApp, Facebook Messenger, Viber, LINE (in some countries), and other locally preferred applications. WhatsApp is particularly prevalent in Malaysia, Singapore, and Indonesia. Facebook Messenger is widely used in Australia, New Zealand, and Mongolia. Viber is commonly used in parts of the Pacific, including Fiji. In Thailand and Vietnam, locally dominant platforms such as LINE and Zalo are popular. Email services such as Gmail remain essential for formal communication and document sharing.

This landscape highlights an important consideration: many of our members operate in a mobile-first environment. If SISEAP communications rely primarily on email, we may unintentionally limit our reach and responsiveness.

As we look toward the future, it may be timely for SISEAP to reflect on how we share information across the Federation. How can we better align our communication channels with the platforms our members use daily? How might we complement email with additional channels that are accessible, practical, and inclusive?

By thoughtfully reviewing and strengthening our communication approach, we can ensure that SISEAP remains connected, responsive, and well-positioned to “strengthen the foundations for the future.”

Kristeen Johnstone

2024-2026 Membership Convenor

membership.kristeen@siseap.org